Thursday, November 03, 2011
This Post has Been Declared a Link-free Zone
I find that it is very difficult to read on a screen, concentration is constantly interrupted. It's like getting sucked into a wiki wormhole, jumping from one topic to another and never fully understanding anything. Twitter is the biggest example of this constant jumping, i couldn't be bothered reading a whole article most of the time, I feel like Karl Pilkington on the Ricky Gervais Show. It becomes dangerous when you just read the headlines, because sometimes you get the wrong end of the stick.
Monday, March 14, 2011
Design Indaba MASSIMO AND LELLA VIGNELLI 2007

Tuesday, February 01, 2011
Tuesday, December 07, 2010
Wednesday, October 20, 2010
Thursday, July 01, 2010
The Importance of Typography Education
It's not how we teach typography,
it's how we learn typography
by Dr. Shelley Gruendler
Wednesday, April 07, 2010
perception and reality
There is a big difference between perception and reality. The way we understand our surroundings is so unique to us as fingerprints. What is real? Can we find reality in the earthly plane? What we see is what we believe, but what if what we see isn’t real?
When we wander the city streets, locked in our own bubble, we don’t see what goes on around us. We don’t perceive what we don’t find important, like the one legged beggar that greats us every morning or the women of the coffee shop that cleans the steps as we go by, we don’t see these things yet they exist and are more real then the music we listen to on our iPod that we know off by heart or the email we check on the train on our way to work. When we consider a subject as controversial as religion and spirituality, where what we see isn’t important, many of us don’t understand, but many follow it blindly. We believe in so many things that can’t materialize, why does spirituality baffle us so?
Living in a city is different from living anywhere else; we expect a certain kind of interaction with our surroundings and with the eclectic bunch of people that populate it. The first time a person is confronted with city life they or optimistic, they find great joy in the small details, as we grow accustomed we grow cold, we individualize, we surround ourselves with the artificial to be in contact with the world with out having to actually live the harsh reality. The city becomes a blur and we become alone.
We continuously circle the problem of reality, what is real? What do we perceive? Can there be a universal image of one place? And most importantly where are we going? What if the extreme artificiality finally consumes our life completely? Should we be scared?
Tuesday, February 02, 2010
Design Doubt
But, I have come to understand that it could become something big. It could become a medium for communicating problems and new ways of thinking up solutions.
As a designer I can create an environment to induce a new way of thinking. I can create a space for collective participation in something meaningful. And this will be my goal...
Thursday, January 28, 2010
O que é o Design?
É claro que podia procurar a definição desta disciplina em livros que já li e naqueles que ainda não li, mas ainda nenhum me conseguiu dar uma definição certa e definitiva a esta pergunta, mas de tantos autores que já se questionaram sobre o assunto consegui reter algumas ideias: Design nasce de uma necessidade de resolver um problema, através de uma metodologia, de um processo constrói-se um projecto.